AUG 7, 2013

5 common mistakes when buying jewellery

If you’re looking to treat your wife, girlfriend, sister or mother then jewellery is probably the first gift that’s come to mind. Purchasing jewellery can be an intimidating experience though.

Where do you even start?

There are so many different rocks, styles, metals and sizes to choose from. If you don’t take time over the purchase you’ll probably end up getting the wrong thing, which will end up in them returning it.

Well fear not! In this blog I’m going to show you 5 common mistakes that people make when purchasing jewellery and how you can avoid them.

Neglecting research

I know the word ‘research’ makes it sound a little like a science experiment but trust me when I say you need to understand what’s out there. The term jewellery covers a vast array of different items, from bracelets to necklaces so you need to narrow your search.

Take some time to learn about the different types, how they differ and how they look. You don’t have to become an expert, just learn a little and it’ll help a lot.

Not finding out what they like

Once you have an understanding of the different types it’s time to do a little reconnaissance work. Inspect the jewellery that they already own. Do they like certain pieces i.e watches? Is there a certain metal that is prominent in their jewellery box?

Once you know the kind of thing they like you can narrow your search down to that style, colour, rock or category.

Buying the first thing you see

I get it; purchasing jewellery isn’t your forte. You want it to be over as quick as possible.

That doesn’t mean though that you should walk into a store, tell the staff member what you’re looking for and take the first thing they suggest.

Maybe they have offered something that fits the bill perfectly, but you should still shop around a little first. If you can’t find anything else, head back and pick it up.

I reckon that 90% of the time you’ll be able to find something better.

Thinking that price is everything

If something has a hefty price tag don’t immediately assume that the recipient will fall in love with it.

Remember that price isn’t everything. There might be something out there that’s reasonably cheap, but is perfect for the person you’re buying it for.

We all have a budget, and I understand that you want to stick to it. If you follow the ‘shop around’ tip, you’ll be able to find something well inside your budget that meets with what you’re looking for.

Unless you want a diamond the size of your toe, in which case you might need deeper pockets.

Being afraid to ask

When you’re in the store don’t be afraid to ask questions.

Yes you’ve done your research but you don’t know everything there is to know about jewellery. The staff have experience and a vast knowledge of the pieces that they sell so ask questions!

Buying jewellery doesn’t have to be so painful. Do your research and shop around. I promise that when you see that piece that you’re looking for, you’ll know.

Created on 7th August 2013
Back to list